Professor Koblowe Obono

Professor Koblowe Obono

Dean, Faculty of Arts, Management and Social Sciences

Koblowe Obono is a Professor of Communication and Media Studies; current Dean of the Faculty of Arts, Management and Social Sciences at KolaDaisi University; and former Postgraduate Coordinator at University of Ibadan (UI). She obtained her PhD in Health Communication from the University of Ibadan and has diverse academic, administrative and field experience in different social environments. Professor Obono has spent over 20 years working in Development Communication and Media Studies, with focus on health, politics, gender and sociocultural communication at Bowen University (2004-2008), Covenant University (2009-2012), University of Ibadan (2012-date), Makerere University, Uganda (2019) and KolaDaisi University (2021-date). Earlier, she worked at various research, publication and broadcast media outfits, including the Nigerian Television Authority, NTA, Bauchi (1994-95). She is a humanities and social science methodologist, with skills in qualitative and quantitative research. In addition to Research Methodology, Obono has taught courses in Writing for the Mass Media, Media Planning, Media and Society, Communication and Society, Sociology of Communication, Health Communication, Announcing and Performance, Principle of Advertising and Marketing, Investigative Journalism, Reporting the Environment, and Reporting the Economy, among others. She is an expert in media analysis, research and training.

On research, Professor Obono has engaged in different health and development consultancies with the World Health Organization (WHO), the United Nations International Children’s Emergency Fund (UNICEF), Population Council, the Department for International Development (DFID) funded Partnerships for Transforming Health Systems, Bill and Melinda Gates Foundation, Ford Foundation, the American Council of Learned Societies, African Humanities Program, Council for the Development of Social Science Research in Africa (CODESRIA), the Open Society Initiative of West Africa (OSIWA), TBWA\Concept, Millennium Advancement Initiative and the Lagos State Government. Being a consummate scholar, Obono is Consultant Methodologist, Principal Researcher and Media Analyst. Her involvement in research transcends the academia.

As a leading specialist in the sociology of communication, Koblowe Obono is a core advocate for the conflation of media practice with human behaviour. Her perspective on interdisciplinary and multidisciplinary approaches to media and communication study and practice would improve content construct, media selection, and audience’s reception and comprehension of media messages. This contextual underpinning would enhance messages intelligibility in the society.

Professor Koblowe Obono is a recipient of national and international fellowships, including the African Humanities Program (AHP) Residency Fellowship, Uganda (2019); Humanities Staff Development Grants (2015); American Council of Learned Societies (ACLS) Launch Program, Tanzania (2011); ACLS/AHP Postdoctoral Fellowship (2010); and Ford Foundation International Visiting Fellowship (2007). She has published widely in national and international journals, reviewed journals articles for Sage, Taylor and Francis, and supervised over 170 students at the undergraduate, graduate and postgraduate levels. She is a member of several professional bodies and is married to Professor Oka Obono of the University of Ibadan, Nigeria.

Post-Doctoral Fellowship 2010, American Council of Learned Societies
Ph.D. Communication Studies 2008, University of Ibadan
M.Sc. Sociology 2002, University of Ibadan
M.A. Communication and Language Arts, 1997, University of Ibadan
B.A. (Hons) English 1994, University of Ibadan

1. Obono, Koblowe. (2021). Integrating for Development: Pictorial Body Narratives of Opinion Leaders in the 2015 Nigerian Presidential Elections. Journal of Communication and Media Research Vol. 13, No 1:84-96.
2. Obono, Koblowe and Oluwaseye Ajagbe (2021). Social Construction of Child Sexual Abuse: Messages on Nigerian Facebook Networks. The International Journal of Current Research in the Humanities, Vol. 25:291-307
3. Enekhai, Faith and Koblowe Obono (2021). Sources of Under-two Years Nutrition Information in Delta State, Nigeria. Calabar Journal of Liberal Studies Vol. 21, No 2
4. Obono, Koblowe and Faith Eghomi (2021). Access and Utilisation of Child Nutrition Information by Mothers in Rural Delta State, Nigeria. The Nigerian Journal of Sociology and Anthropology Vol.19, No 1
5. Obono, Koblowe and Karimah Diyo (2021). Social Media Disinformation and Voting Decisions during the 2019 Presidential Elections in Nigeria. EJOTMAS: Ekpoma Journal of Theatre and Media Arts 8, Vol. No. 1&2
6. Obono, Koblowe (2020). An Analysis of the 2011 and 2015 Electoral Music of Select Presidential Candidates in Nigeria. Ibadan Journal of Humanistic Studies Vol. 30, No 1: 118-136.
7. Obono, Koblowe and Tolani. Busari (2020). Nigeria Twitter: Setting Agenda for the Virtual Community and Correlate with Newspaper Content. University of Uyo Journal of Humanities Vol. 24, No 1:97-116.
8. Onochie, Jennifer E. and Koblowe Obono (2020). Relationship between Sociodemographic Characteristics of Mall Users in Lagos and Smartphone Use during Face-To-Face Interactions. The University of Uyo Journal of Humanities, 24, No 2
9. Obono, Koblowe (2020). Media and Communication Dynamics for Ebola Containment in Nigeria: A Qualitative Approach Nigeria and the Classics Vol. 32
10. Onochie, Jennifer E. and Koblowe Obono (2019). Influence of Female Appearance in Secular Nigerian Music Videos on the Lifestyle of Select Senior Secondary School Girls in Ibadan. Novena Journal of Communication, Vol, 9: 70-81
11. Onochie, Jennifer E. and Koblowe Obono (2019). Theoretical Foundations for the Study of Media Multitasking among Lagos Mall Users. Online Journal of Communication and Media Technologies, 9(2)
12. Obono, Koblowe (2018). The Nigeria Publics: Integrating Non-Modern and Modern Systems of Communication for Community Development. International Journal of Communication Vol. 23, No. 1: 37-54

13. Obono, Koblowe (2018). Sociocultural Framing of ‘Ambo-Gbabe’ Music Video Campaign in the 2015 Gubernatorial Elections in Lagos State, Nigeria. The Nigerian Journal of Sociology and Anthropology Vol.16, No 1:31-46
14. Eze, Victor. C and Koblowe Obono (2018). The Influence of Internet Use on the Political Participation of Youth in Ikeja, Lagos. Africology: The Journal of Pan African Studies Vol.11. No.7: 24-43
15. Obono, Koblowe (2018). Resolving the Political Tension: How Online Photographs Portray Candidates in Nigeria’s 2015 Presidential Election. Covenant Journal of Communication Vol. 5, No 2: 66-86
16. Obono, Koblowe (2017). Music and political communication in post-independence Southwest Nigeria. Topics in Humanistic Studies. Ekanola, A, B. and Adeyanju, D. (Eds.). Ibadan: Faculty of Arts, University of Ibadan. 129-148pp. ISBN 978-978- 961-449-3
17. Obono, Koblowe (2017). Protest Music as an Instrument for Communicating Social Discontent in Africa. Journal of Communication and Language Arts Vol. 8. No 1: 199-221.
18. Obono, Koblowe and Ngozi J. Onyechi (2017). Communication and Peace Building: The 2015 Presidential Elections in Nigeria. Africology: The Journal of Pan African Studies Vol.10. No.7: 22-35.
19. Obono, Koblowe (2016). The Architecture and Use of Social Media in the 2015 Nigerian General Elections. The Nigerian Journal of Communication Vol. 13. No 1: 47-78.
20. Obono, Koblowe (2016). Mobile Phone Usage and Consumption Motivations in Ota, Nigeria. Online Journal of Communication and Media Technologies Vol. 6, No. 4: 94-114.
21. Onyechi, Ngozi J. and Koblowe Obono (2015). Potentials of Social Media for HIV/AIDS Campaign among Nigerian Youths. Journal of Communication and Media Research Vol. 7, No 1: 219-232.
22. Obono, Koblowe and Agbor Owoiche-Oche (2014). Racing beyond Race: Western Press Reportage of 2008 American Presidential Campaign. International Journal of Communication Vol. 15: 116-135
23. Obono, Koblowe (2014). Patterns and perceptions of newspaper reading among University of Ibadan students. Journal of Communication and Language Arts Vol. 5. No 1: 55-77.
24. Oluwadun, O.O and Koblowe Obono (2013). Malaria Reportage in Punch and Nigerian Tribune Newspapers. American Journal of Research Communication Vol. 1. No 9: 111-125.
25. Obono, Oka and Koblowe Obono (2012). Ajala Travel: Mobility and Connections as a Form of Social Capital in Nigerian Society. In de Bruijn, M. and van Dijk, R. (Eds.) The Social Life of Connectivity in Africa. Basingstoke: Palgrave Macmillan. 227-242pp.
26. Obono, Koblowe (2012). From Transmission to Transaction: Toward Network Models for Effective Health Communication in Nigeria. Communication Review (Health Communication Edition) Vol. 6. No 1. 192-209.

27. Obono, Koblowe (2012). Patterns of Mother-daughter Communication for Reproductive Health Knowledge Transfer in Southern Nigeria. Global Media Journal – Canadian Edition. Vol. 5. No 1: 95-110.
28. Obono, Koblowe (2012). Socioeconomic Dynamics of Multiple Mobile Phone (M²P) Usage and Communication in Ota, Nigeria. International Journal of Electronic Finance Vol. 6. No ¾: 256-267.
29. Obono, Koblowe (2011). Media Strategies of HIV/AIDS Communication for Behaviour Change in Southwest Nigeria. AFRICANA Vol. 5. No 2: 147-170.
30. Obono, Koblowe (2011). Indigenous Media Preferences for Reproductive Health Diffusion among the Yakurr of Southern Nigeria. Journal of Environment and Culture Vol. 8. No 1: 62-77.
31. Obono, Koblowe and Oka Obono (2010). Gender and Female Reproductive Communication in Ugep, Nigeria. Journal of Communication and Media Research. Vol. 2. No 2: 67-76.
32. Obono, Koblowe and Oluchi Madu (2010). Programming Content of Nigerian Broadcast Media: Towards an Indigenizing Paradigm. Studies in Communication Vol. 8: 75- 91.
33. Obono, Koblowe and Oka Obono. (2010). Changing Family-life: Communication Media for Adolescents in Nigeria. In Okwilagwe, O.A. (Ed.) Nigeriana Encyclopaedia of Mass Media and Communication: Social and Entrepreneurial Imperatives. Vol. 3. Ibadan: Stirling-Horden. 341-363pp.
34. Obono, Koblowe and Oka Obono (2009). Influence of Home Video on Sexuality Aspirations of Secondary School Students in Ibadan, Nigeria. Journal of Communication and Media Research. Vol. 1. No 1: 83-93.
35. Obono, Koblowe and Oka Obono (2009). Media Exposure and Reproductive Behaviour Change among generations of Adolescents in Ugep, Nigeria. The Nigerian Journal of Sociology and Anthropology. Vol. 7: 79-97.
36. Obono, Oka and Koblowe Obono (2008). Analysis of Qualitative Data. In Olayinka, A. I., Popoola L. and Ojebode, A. (Eds.) Methodology of Basic and Applied Research. Ibadan: The Postgraduate School, University of Ibadan. 72-78pp.
37. Obono, Koblowe and Oka Obono (2007). Gender Differentials in Sexuality Socialization in Ugep, Cross River. In Esiet, N., Tiemoko, R. and Ibhaze, L. (Eds.) Sexuality in Africa. Vol. 4. No. 2: 10-11.
38. Obono, Koblowe (2007). Understanding Human Sexuality. A technical report submitted to African Regional Sexuality Resource Centre (ARSRC), Action Health Inc. Lagos. 22pp.
39. Obono, Koblowe (2006). Background Research on HIV/AIDS in Akwa-Ibom State, Nigeria. A Technical report submitted to Research Alliance to Combat HIV/AIDS (REACH). 7pp.

40. Obono, Koblowe (2001). The Position of Rural Women in Nigeria. Recall: A Chronicle of Nigerian Events. Vol. 2: 129-142.

FELLOWSHIPS AND GRANTS
2019: African Humanities Programme Residency Fellowship, Uganda
2015: Humanities Staff Development Grants (HSDG), University of Ibadan, Nigeria
2011: American Council of Learned Societies Launch Programme, Tanzania
2010: American Council of Learned Societies (ACLS/AHP) Postdoctoral Fellowship
2007: Ford Foundation International Visiting Fellowship

MEMBERSHIP OF LEARNED SOCIETIES
1. African Council for Communication Education (ACCE)
2. African Humanities Program (AHP)
3. Association of Communication Scholars and Professionals in Nigeria (ACSPN)
4. International Association for Media and Communication Research (IAMCR)
5. International Communication Association (ICA)
6. Linguistic Association of Ghana (LAG)
7. Nigerian Anthropological and Sociological Association (NASA)
8. West African Linguistic Society (WALS)

MAJOR CONFERENCES ATTENDED WITH PAPERS PRESENTED
1. Annual Conference of the African Council for Communication Education, Pan Atlantic University, Lagos. 23-26 October, 2018
Paper: “Save our Souls”: Newspaper Narratives of Nigerian Migrants to Libya
2. The joint 30th  West African Languages Congress (WALC 2017) and 10th Linguistics Association of Ghana (LAG) Conference on “The role of language in the integration and development of West Africa”, University of Education, Winneba, Ghana: 31 July- 5th  August, 2017
Paper: “Integrating for Peace Development: Reflections of Pictorial Body language in the 2015 Nigerian Elections”

3. 18th Annual Conference of the African Council for Communication Education on “Communication and Sustainable Development”, University of Port Harcourt: 25 – 28 October, 2016. Paper: “Network dynamics and WhatsApp use for health communication in
Nigeria”.

4. 17th Annual Conference of the African Council for Communication Education on “Communication, Language and the 2015 Elections”, University of Calabar: 20 – 23 October, 2015 Paper: “The Architecture and Use of Social Media in the 2015 Nigerian Elections”.

5. Women Advancement Forum International Exchanges, Research & Academia in Nigeria (WAFIRAN), IFRA, University of Ibadan: 5-7 November, 2014. Paper: “Effective communication and negotiation strategies for career advancement”.

6. 2nd Ebenezer Soola Conference on “Harnessing the New Media of Communications for Sustainable Human Development”. University of Ibadan, 17-20 April, 2013. Paper: “Harnessing the Potentials of Social Media for HIV/AIDS Campaign among Nigerian Youths”

7. AHP/ACLS Launch meeting. University of Das es Salam, Tanzania, June, 2011. Paper: “Scripts, Sounds, Symbols and Sculptures of Sexuality Communication in Ugep, Nigeria”.

8. International Conference on Governance and Development in Africa, Covenant University, Ota. 10-13 March, 2009.
Paper: “Integrating Modern and Non-modern Systems of Communication for Community Development”.

9. Postgraduate School, University of Ibadan Conference on Methodology of Basic and Applied Research. 22-26 May, 2006.
Paper: “Analysis of qualitative methods”.

10. National Conference on Indigenous Knowledge. “Philosophical and theoretical approaches to indigenous knowledge and development 1. December, 2005 Paper: “Use of Indigenous communication systems in promoting reproductive health in Ugep, Nigeria”

PROFESSIONAL ENGAGEMENTS AND COLLABORATIONS
2017 Associate Consultant, United Nations Economic Commission for Africa (ECA) Better Monitoring of Social Protection in Africa (Chad, Kenya, Mauritania, Mozambique, Nigeria). UNECA/Social Policy Division.

2015 Principal Investigator, Media Convergence and Ebola Containment in Nigeria: Perceptions and Prospects for Health Development

2014 Consultant, Population Council/UNICEF Study of Epidemiology and Response to HIV among Young People in Nigeria

2014 Consultant, Population Council. Analysis of State Specific Qualitative Data for Baseline Policy Implementation Assessment

2014 Consultant, Population Council. Towards More Informed Responses to the HIV/AIDS Vulnerabilities of Nigeria’s Youth

2014 Consultant, Population Council. Status and Challenges of PMTCT Intervention Program: Towards Improving Coverage and Retention of Mother-baby Pairs in Care

2013 Associate Consultant, Evaluation of Health Portfolios of the Church Development Service of the German Protestant Churches in Nigeria. SEEK/ Brot für die Welt/Evangelischer Entwicklungsdienst

2013 Consultant, Baseline Survey of Attitudinal Change in Lagos State (with TBWA\Concept, Millennium Advancement Initiative and LSG)

2010-1 Principal Investigator, The American Council of Learned Societies /African Humanities Program Research on Traditional Sexual and Reproductive Health Communication in Ugep

2010-1 Consultant, Survey of Public Ownership and Behavior Change in Lagos (in conjunction with TBWA\Concept, Millennium Advancement Initiative and the Lagos State Government, Nigeria)

2009 Consultant Analyst, Yozumannion Limited (UK) in Partnerships for Transforming Health Systems (PATHS 2). Funded by DFID

2009 Team Member, World Health Organization/African Programme for Onchocerciasis Control International Geographical Survey in Osun State 2007 Consultant, The Ford Foundation International. Assessment of Doctoral Thesis on Sexuality in Nigerian Universities, Action Health Inc.

2006 Consultant Editor, University of Ibadan Publishing House

2006 Consultant, Partnership for Transforming Health Systems (PATHS) – funded and supported by the UK Department for International Development (DFID)

2006. Consultant, Council for the Development of Social Science Research in Africa (CODESRIA) and the Open Society Initiative of West Africa (OSIWA), Dakar, Senegal: Evaluation of Communication Patterns and Skills of Civil Society
Projects in Enugu, Nigeria.

2006. Research Officer. Bill and Melinda Gates Foundation. Baseline Survey of HIV/AIDS in Akwa-Ibom State. Research Alliance to Combat HIV/AIDS in Africa (REACH). Collaborative research between University of Ibadan and Northwestern University, Evanston, USA

2003-4 Program Officer. Centre for Population Activities and Education for Development (CEPAED), Ibadan

1997-8 Research Officer. The John D and Catherine T. MacArthur Foundation. Male Responsibility and Reproductive Health Project, Ugep.

1996 – 7 Teaching Assistant, Use of English, University of Ibadan General Studies Program

1995 Training Assistant, University of Ibadan Consultancy Services

1994 – 5 New Reporter and Sub-editor, Nigerian Television Authority (NTA), Bauchi

UNIVERSITY ADMINISTRATIVE EXPERIENCE
Current
1. Acting Dean, KolaDaisi University, Ibadan (2021-date)
2. Member, Faculty of Arts Finance Committee (2021-date)
3. Member, Departmental Finance Committee (2020-date)
4. Member, Departmental Abstract Committee (2019-date)
5. Course Level Coordinator and Adviser (2020/21)

Previous
6. Postgraduate Coordinator, Departmental of Communication and Language Arts (2012 -19)
7. Chair, PhD Abstract Committee (2015-19)
8. Convener, Departmental PhD Admissions (2014-19)
9. Acting for the Head of Department (2013 -15)
10. Member, Postgraduate Admissions (2012 -14)
11. Coordinator, 200 level course registration (2012/13)
12. Course Level Adviser, 200 level (2012/13)
Community Service
1. Faculty Representative, Board of Arts Studies
2. Member, Faculty of Arts Appointments & Promotion Committee
3. Member, Faculty of Arts Finance Committee
3. Member, APCON Accreditation Committee
4. Representative, Postgraduate College Admission
5. Member, Constitution Review Committee, The International School, Ibadan
6. Reviewer for Journals – Sage, Taylor and Francis, JCLA, Health Communication
7. Associate Editor, Chapel of the Resurrection Hymnal